Saturday, October 17, 2015

Time Travel to 1944 - Carnation Baby




In Sept. 1944, WWII raged on, jobs were scarce, money was scarce, food was rationed. Daddy worked for David's Supermarket as a meat cutter. Part of his weekly paycheck was a case of Carnation Milk. All MINE... there was no formula back then and my mother could not nurse me...
I am a Carnation Evaporated Milk Baby.

Elbridge Amos Stuart, founded Carnation Milk Company 1899
Thank you Mr. Stuart 
Domestic demand for evaporated milk rose substantially during World War II, reaching a peak of 86.8 million cases in 1945.
Click here for the history of Carnation Milk.


When I started eating food, the milk changed from cans of evaporated to Carnation Dry Milk to be mixed with water. We were poorer than dirt and no money for fresh milk. All the ads were true, I grew up strong and healthy.


The reason for this post..... I ran out of Cremora for my coffee and had to dig out a can of Carnation that had been in the cabinet for 3 years to put a few drops in my coffee. I lived to tell this story even though the expiration day was 3 months ago..


I found all these vintage ads on  this LINK for vintage babies and parents and milk It was like stepping through a time warp back into the 1940's.

17 comments:

Jo said...

Wow, congratulations on being a Carnation Baby! Ironically, Rina bought a can of evaporated milk today for a pudding she'll make for Sunday lunch. We get Ideal milk here although some stores have Carnation. I love those old adverts and as soon as I can, I'll check out your link. Have a wonderful day. Jo

Debby@Just Breathe said...

What a great story you shared. Such a cute photo of you! I love the vintage ads. I didn't know they used that as formula.

You know expiration dates are laughable these days. Obviously the ones on milk, meat, eggs etc. I understand but I also remember when you would use mayonnaise or mustard until the container was empty! Now they want you to buy a new one every six months.

DeniseinVA said...

Was that you in the first photo? If so you sure were an adorable baby. Enjoyed this post, interesting history about Carnation milk being used during WWII. I seem to remember my mother telling me they had a lot of dried milk in their rations but I also remember Carnation tinned milk being used all throughout my childhood. Great post Sandra :)

A Quiet Corner said...

Good thing you ran out of that Cremora stuff...awesome story!...:)JP

eileeninmd said...

Sandra, you were a cute Carnation baby. I love your 1944 photo. I am glad you are not sick after drinking the expired Carnation. But, I guess a few drops could not hurt. Happy weekend!

Dory and the Mama said...

I'm glad you ran out of cremora...Great post!! I just love reading about different experiences!

Ann said...

Cool post. I love the vintage ads and what a cute picture of you. At least your expired milk was still usable. The regular milk I had in the fridge that was expired had chunks in it....lol

Gail said...

What a wonderful tale. I remember that being in the cabinet at home too. Always on hand for emergencies.

diane b said...

Cute baby and well fed on Carnation milk. We still use Carnation Milk instead of cream. Bill has it in coffee and I have it on tinned fruit.

Rose said...

I took generic nexium last night that was older than I care to say...I usually don't do that with medicine but had taken some without realizing it and it didn't kill me and actually helped...

Eva Marie O'Brien said...

That was an interesting story, it's always nice to hear a bit of history of others.
Love those ads.

What Karen Sees said...

You were a cute baby, and I remember my mom telling me how she had to make formula with Carnation milk. Wonderful walk down memory lane.

Linda said...

Carnation Milk obviously agreed with you!!! I'm just a few years older but I was a Carnation Milk baby too!!!

Beatrice P. Boyd said...

Enjoyed this post, Sandra, especially the first photo and then the vintage Carnation ads. I can remember that my parents had milk delivered in the days when a milkman left bottles in a box on the porch. And, my parents always used evaporated milk in their coffee, none of that powdered stuff back then.

Deb said...

Love it! You are always teaching us something new! Great post

Ida said...

People learned to "make-do" with what they had so much better in the past than they seem to do now. - Loved all your vintage ads. Fun post.

EG CameraGirl said...

I'm surprised the milk was still good after three years!