In Sept. 1944, WWII raged on, jobs were scarce, money was scarce, food was rationed. Daddy worked for David's Supermarket as a meat cutter. Part of his weekly paycheck was a case of Carnation Milk. All MINE... there was no formula back then and my mother could not nurse me...
I am a Carnation Evaporated Milk Baby.
Elbridge Amos Stuart, founded Carnation Milk Company 1899
Thank you Mr. Stuart
Domestic demand for evaporated milk rose substantially during World War II, reaching a peak of 86.8 million cases in 1945.
Click here for the history of Carnation Milk.
When I started eating food, the milk changed from cans of evaporated to Carnation Dry Milk to be mixed with water. We were poorer than dirt and no money for fresh milk. All the ads were true, I grew up strong and healthy.
The reason for this post..... I ran out of Cremora for my coffee and had to dig out a can of Carnation that had been in the cabinet for 3 years to put a few drops in my coffee. I lived to tell this story even though the expiration day was 3 months ago..
I found all these vintage ads on this LINK for vintage babies and parents and milk It was like stepping through a time warp back into the 1940's.